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At the end of last week, while most folks were preparing for the holidays, Sears Holdings quietly launched their new movie download service, originally announced in June, called Alphaline Entertainment.
If there is one thing we don't need in the market, it's another poorly priced movie download service offering absolutely nothing of value to what's already available today. It's like Movielink all over again. Does Sears really think their offering has any shot at competing in the market when BestBuy, who's been offering movies online for almost three years now, has almost no traction? The execs at Sears making these decisions must be living in a bubble.
I can't remember ever running into anyone who thought that the Sears or Kmart brand meant digital distribution or disruption. And this new service isn't going to change that. But to me, the real question is why does Sears even want to get into this business in the first place? There is not much money to be made re-labeling video services and it's not like BestBuy, Blockbuster and Walmart are falling over themselves with cash from their online offerings. In fact, neither BestBuy, Walmart, Blockbuster, Sony, Microsoft, or any of the other movie download services outside of Apple will even say how many movies or TV shows they have rented or sold. 2b1af7f3a8